
Keyman Insurance FAQ's
Keyman Insurance is a type of life insurance that a business takes out on a key employee or director whose death or critical illness would significantly impact the company's operations or profits. The business is the policyholder and receives the payout.
There is no difference between Keyman Insurance and KeyPerson Insurance — they are two names for the same type of policy.
Keyman Insurance is the older, more traditional name for the cover. KeyPerson Insurance is the more modern Terminology.
A key person is anyone crucial to the financial success or daily operation of the business. This could be:
A founder or director
Top salesperson or revenue generator
Lead engineer or product specialist
Any employee with unique skills or connections
The company:
Takes out a policy on a key employee.
Pays the monthly premiums.
Receives the lump sum payout if the insured key person dies or is diagnosed with a critical illness (if included on the policy).
The payout can help cover:
Temporary staffing costs
Recruitment and training of a replacement
Lost revenue
Repayment of business loans
Yes, absolutely. Small and medium-sized businesses (SMEs) often rely heavily on one or two individuals. Keyman cover provides crucial protection for continuity and peace of mind.
There’s no one-size-fits-all, the amount depends on:
The key person’s contribution to annual revenue
Their replacement cost
Outstanding loans tied to their presence
Business overheads and future risk
Your adviser will be able to recommend an appropriate level of cover for your business.
Yes, it can. Policies can include or offer Critical Illness Cover as an add-on. This means the company could receive a payout if the key person is diagnosed with a serious illness like cancer, heart attack, or stroke.
Policies are usually term-based (e.g., 5–25 years), aligned with business needs or loan terms. You can renew or adjust the cover as needed and you are not "locked in", as you pay on a month to month basis.
The Providers below all offer keyman insurance:
Legal & General
Aviva
Scottish Widows
Vitality Life
Royal London
Zurich
LV
Yes, you can cancel your policy if your keyperson leaves the business.
Often yes, especially for higher coverage. All policies are medically underwritten, so your health and lifestyle will be taken into consideration.
The insurer can pay out if:
The insured key person dies during the term of the policy.
The insured suffers a critical illness, if Critical Illness Cover is included.
The business has kept up with premiums and made full and honest disclosures when the policy was taken out.
A Keyman Insurance policy might not pay out if:
There was non-disclosure (e.g. undisclosed medical conditions or incorrect financial info).
The claim is made outside the policy term.
The condition isn’t covered on the policy (if it’s a Critical Illness claim).
The policy has exclusions or excludes specific causes of death (e.g. suicide in the first year).
Last modified: 03/06/2025
Welcome to our Keyman Insurance FAQ section. Here, you'll find answers to the most common questions about our products, services, policies, and support. If you don't see what you're looking for, feel free to contact us directly, as we’re here to help.
